This project had a series of different steps that involved branding our own client. The identity systems and a direct mail piece with a call to action was needed for the assignment. Here are the two logos for Poppin’s Pies, a small bakery that specializes in homemade baked goods, especially pies. The top logo was the one used throughout the project. The direct mail piece is a brochure folded inwards twice and it contains 4 coupons to act as a call to action.